11/13/2022 0 Comments Vh1 americas next top modelThe reboot will do away with some of the more recent changes to America’s Next Model. The next panel of judges for America’s Next Top Model has also been announced with supermodel Ashley Graham, Paper Magazine Chief Creative Officer Drew Elliott and celebrity stylist and image architect Law Roach. The 14-episode season will premiere at 10/9c.Īs previously mentioned ( and reported) Rita Ora will be filling in as host for Tyra Banks. Ranking the 7 Best Judges of Reality TV>Īmerica’s Next Top Model will make the jump to VH1 on Monday, December 12, 2016. A lot of the news, especially the premiere date, is brand new. Some of the information has already been reported: Rita Ora has been officially confirmed as the new host and Tyra Banks will be involved, to much a lesser degree, in the new America’s Next Top Model. Deadline reports that VH1 has released brand new details of the upcoming reboot of the reality series. Unique creative, strong usage performance, and influential users made the ANTM Snapchat Lens a huge win for VH1, GLOW, and Snapchat.Get ready for an all new era of America’s Next Top Model. The lens was also used widely by talent and influencers such as Rita Ora, Ashley Graham, Leslie Jones, Drew Elliott, Law Roach, Lo Bosworth, Dashca Polanco, EJ Johnson, and Frankie Grande, granting top-down validation to the new season. Plays were 62% higher than high benchmark averages, the lens received 50MM Impressions and most impressively Snapchatters were using the lens 2.8x as long as high benchmark comparisons for other lenses. This completely new user experience-one with a start, middle, end and high replay value- was a first for Snapchat's lenses and it proved immensely popular with users, resulting in drastically above-average engagement time and posts. The entire experience was set to a featured song, "Fashion Killa," a track that was also used across other on-air, digital, and social promos, unifying the overall marketing campaign into the Snapchat experience. This pay-off moment could be captured as a still, or the whole experience could be saved as a video, giving lots of creative options to the fan for how to share and showcase themselves with the lens. Middle: A series of camera flashes animate on screen as the lens captures a series of photos.Įnd: A stylized contact sheet of images animate on screen with each photo captured, showcasing the user as a TOP model. Start: The lens activates and music begins. Where typically a Snapchat lens may only appear on your face, and may have one or two features with no specific ultimate payoff, our approach with this lens was to deliver not just an experience, but a unique payoff as well. Leading up to the new season premiere, GLOW worked with VH1 consumer marketing and Snapchat to create an innovative first-to-market Snapchat Lens that gave fans the opportunity to turn their user experience into a custom photo shoot, complete with a stylized contact sheet of images at the end of the process. We wanted to echo the broader ANTM campaign hook of "What's Next," so we did exactly that with our innovative Snapchat lens. Working with GLOW, VH1 achieved that and more, resulting in a new and engaging experience, the likes of which Snapchat's users had never seen. The strong branding of America's Next Top Model created a special challenge, as the Lens needed to sustain a chic, fashionable presentation within the limitations of Snapchat's platform requirements. VH1 wanted to make splash on Snapchat with an innovative and first-to-market Snapchat Lens to be released on the date of the season premiere.
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